Green Graffiti

How to make it? Check it here.

POP

faltjahr 2010 from yohann on Vimeo.

Some long time ago, when I have been studying in Hungary, on my advertising class, I have developed my first POP up project. 3 dimensional phantasies will grab your attention on the spot when you hold it in your hands. Think how you can integrate such a media into your campaign, brand or simply an invitation to your birthday party. For inspiration check out this link.

Why?

I ask my self why do I write? For you, for myself or because of spreading the message... is there any value in what I do, is there any sense? Maybe better use this time for something else?... I have thought many times this direction, looking for the answers and reasons, but the only thing what I have found is that I really want to come back to my blog from time to time, and put there something that I really feel is valuable, for me, for some of you - I hope, and for the sake of spreading the message about ideas that make the life more interesting and creative.

Lego table

Creativity is the ability to conect the resources and materials in the unusual way and get a result that you would not arrive at if taking a conventional way. The guys at "Boys and Girls" did exactly the same and have created a lego table. I would love to have such at my home.

Human kind philosophy by Leo Burnet

Creative office design

Hello, I am back from vacation. This time I will share one cool link with you that I have found just few minutes ago. That is about interior design, more specifically inerior ideas for your creative agency. I am about to finish my new home office soon and had an inner drive to look for some inspiration to make it not only nice, but also functional. Office design gallery seems to fit my inspirational needs. Happy to share it with you. Check it out, you will many great ideas there. Take care and good luck.

Kitesurfing, beard & my new girlfriend Eureka

or what about leaving to Philippines on Monday

Some time ago I have decided to grow a beard, shave my head bold and leave my office for one month trip to Philippines. Now - I have all what I need to fullfill my wild dreams. Tickets to Manila, couple of centimeters new grown beard, enough of hair on my head (will shave them on the beach when the sun will go down) to transform into a bold travel man. In addition I take my kitesurfing equipment & pair of shoes (still need to buy them). And on Monday fly away. One thing however was missing. What to do with blog? To tell you the truth I wanted to keep on blogging during my trip, but just had no idea how to integrate it into the main idea of this blog. It is not about travel, its about marketing and design. I was almost about to start new blog, but then my girlfriend "Eureka" has knocked on my head (still with a hair) and suggested I would continue writing about the same stuff what i did for the last month - design and marketing, just from the travelers perspective. I said thank you and gave her a kiss. She insisted to take me with her since she can help me to find out good stories on my way. I said ok. And gave her another kiss.

Story to be continued...

Help Haiti or how fast you are?

It can take ages of planning, data collection, brainstorms, creative briefs + concepts + drafts, management meetings (waste of time), project proposals, CEO signature-hunt, design drafts, production orders, mixing communication channels until you come up to client with a final product.... bla bla bla... & while we are keep on talking right here, one guy has done it fast. Help Haiti t-shirts are ready for sale. Already. And how fast are you?

Hapiness Machine

Check out the creative approach employed by Coca Cola on student campus. Simple, entertaining and with touch of good humor.

Trends 2010

Futurist magazines specializes in forecasts, trends and ideas about future. What's up with 2010? Many interesting and thought provoking ideas for your next project. Read here.

Exploiting Chaos

Just recently have discovered "Exploting Chaos". Check the first chapter for free. Might be you will come up with some usefull ideas, whether it would be a cultural revolution, setting new trend or simply spreading a well packaged message across the chaotic world of today. Have a nice reading and if captured by impulse just go and buy it on trendhunter.com

Augmented reality shopping application

Check out Fashionista's shopping experience using augmented reality application.

Trends 2010

Kinetic typography

I just love kinetic typography. Can't wait the moment when I will create such one. Someday:)

Fortune-teller vs. Google teller

What people of today are concerned about? Well, if you want to market your product in a competitive world of today you better have a clue about that. Good news, is that you do not need to get a master's degree in fortune telling in order to come up with the insights. Today you can get feedback from hundreds of thousands of people. For free. In just one click you come up with insights that f.e people are:

- obssesed with making money online,

- looking for friends & job,

- wants to love in french

- dance like michael jackson,

- learn how to play poker,

- drink beer fast & to look good in pictures.

How to do that? Simple, cheap & creative solution. You just go on google and check on search bar the results. How to use such results for your next campaign - that is just a matter of your creativity and questions you put on Google teller.

Augmented reality

You pair of socks, cars, CVs, washing machines, travel guides, your country's government expenditure reports - it is all comming into augmented reality. Wanna stay at the edge of marketing news, then check out the video how Esquire has added the technology to the print and created a new dimmension of customer experience.

Do not understand what is augmented reality. This link might help you? Recommend also to check what UK Guradian says about augmented journalism trends.

& if you are still following me then visit TED and see what MIT guys are working on - Sixth Sense project.

Ask for date

I won't speak a lot this time. Just take a look at this video post called 'Ask for date'. See how this [simple & with a touch of romance] technique might create new marketing opportunities.

How to create your own pair of socks

Want to create your pair of socks? I do not know how can i help you, but maybe 'Four rooms' can. Four rooms is a 4 step creative process, which helps you to come up with a solution in case you are left alone in a room and have no-one to brainstorm with.

First room – you explore all the best what has been created in the world up to date. You visit all possible sources of information which are related to your subject. Musuems, books, stores, web. But you do not create in this room, because most probably that you will end up by producing a lower version of the best one in the world. Keep patient. Move on to second room.

Second room – dig into creation/ production processes. How socks become socks? Have no clue, but you better check it how sock are designed, knitted, sued, weared… what materials and where they come from, what special is about making them comfortable to wear and so on. Put on your socks and move on to third room.

Third room – advertising. You check out all possible advertisements about socks. You see how different brands are positioned, what promises they communicate. Check customer feedback on forums to see how they perceive the value, get insights on holes development and repair tips. Here you are almost finished with preparation phase so it is time to rush into fourth room right now.

Fourth room – dark room. That is the dark space where you sit alone with a long pair of socks and where the real work starts. So move on, your head is full of fruits, just harvest them, mix, blend and create your own unique pair of socks.

The power of story

I have always believed in a power of story. Once, when I was a little kid, I have been selling sprouts in a bazaar. There were early summer Saturday mornings in the mid 90's. Lots of rushing people around, lots of competition for better price & better product. But I used to manage to make a good profit everytime. There was one little trick I had to differentiate myself from other dosens of sprout sellers - I was a little boy telling big stories about his product. How special it is, where is it grown, how is it grown, how tasty and nice berries you will harvest in couple of months, once sprouts will get routed into your garden's soil. I have always had a book with me also. To look smarter and to stimulate my stories with visuals. In case you have doubt - I would quickly grab the book, open the page to point the full colour picture with a fresh and tasty berries. And then you pay for the story. Little kid collecting money from people in exchange for fresh sprouts wrapped into stories. I did it following my intuition. A bit bigger guys do it on purpose. Read here how good story can help you sell little things for big profit.

Switch to english

Starting from new year some people start new things. Someone quits smoking, someone stops hiding socks under the pillow. I wil make a switch also. Into english. From now my blog will take a 1 year rest from lithuanian letters, characters and will jump into my beloved one - eng. It does not mean anything. Just simple as that. Ok. Since I have shifted away from my Lithuanian, you can shift also from your daily routine and take a minute to listen to a smart talk from Dan Ariely about money. It can switch your attitude towards money. Believe me.

2010 - nauju metu statybos

Kas geriau - susifokusuoti ties vienu dalyku ar iskart daryti keleta skirtingu? Bepradent nauju metu statybas, bedeliojant asmeninius tikslus, beiskant atsakymu ka ir kaip daryti, sakau gal pravers vienas neblogas straipsniukas. Lyg ir nieko naujo, bet pades dar karta sucementuoti savo mintis. Skaityti cia.

Go and build your tribe NOW

Seth Godin apie status quo keitima, zmoniu mobilizavima ir gentis. Perziurejes si filmuka gali eiti ir pradeti kurti savo genti.