Hapiness Machine

Check out the creative approach employed by Coca Cola on student campus. Simple, entertaining and with touch of good humor.

Fortune-teller vs. Google teller

What people of today are concerned about? Well, if you want to market your product in a competitive world of today you better have a clue about that. Good news, is that you do not need to get a master's degree in fortune telling in order to come up with the insights. Today you can get feedback from hundreds of thousands of people. For free. In just one click you come up with insights that f.e people are:

- obssesed with making money online,

- looking for friends & job,

- wants to love in french

- dance like michael jackson,

- learn how to play poker,

- drink beer fast & to look good in pictures.

How to do that? Simple, cheap & creative solution. You just go on google and check on search bar the results. How to use such results for your next campaign - that is just a matter of your creativity and questions you put on Google teller.

Augmented reality

You pair of socks, cars, CVs, washing machines, travel guides, your country's government expenditure reports - it is all comming into augmented reality. Wanna stay at the edge of marketing news, then check out the video how Esquire has added the technology to the print and created a new dimmension of customer experience.

Do not understand what is augmented reality. This link might help you? Recommend also to check what UK Guradian says about augmented journalism trends.

& if you are still following me then visit TED and see what MIT guys are working on - Sixth Sense project.

Ask for date

I won't speak a lot this time. Just take a look at this video post called 'Ask for date'. See how this [simple & with a touch of romance] technique might create new marketing opportunities.

The power of story

I have always believed in a power of story. Once, when I was a little kid, I have been selling sprouts in a bazaar. There were early summer Saturday mornings in the mid 90's. Lots of rushing people around, lots of competition for better price & better product. But I used to manage to make a good profit everytime. There was one little trick I had to differentiate myself from other dosens of sprout sellers - I was a little boy telling big stories about his product. How special it is, where is it grown, how is it grown, how tasty and nice berries you will harvest in couple of months, once sprouts will get routed into your garden's soil. I have always had a book with me also. To look smarter and to stimulate my stories with visuals. In case you have doubt - I would quickly grab the book, open the page to point the full colour picture with a fresh and tasty berries. And then you pay for the story. Little kid collecting money from people in exchange for fresh sprouts wrapped into stories. I did it following my intuition. A bit bigger guys do it on purpose. Read here how good story can help you sell little things for big profit.

Switch to english

Starting from new year some people start new things. Someone quits smoking, someone stops hiding socks under the pillow. I wil make a switch also. Into english. From now my blog will take a 1 year rest from lithuanian letters, characters and will jump into my beloved one - eng. It does not mean anything. Just simple as that. Ok. Since I have shifted away from my Lithuanian, you can shift also from your daily routine and take a minute to listen to a smart talk from Dan Ariely about money. It can switch your attitude towards money. Believe me.

Go and build your tribe NOW

Seth Godin apie status quo keitima, zmoniu mobilizavima ir gentis. Perziurejes si filmuka gali eiti ir pradeti kurti savo genti.

Diedulis Ogilvis

Mano megstamas reklamos pasaulio personazas - diedulis Ogilvis - zino ka sneka. Tiesa tai buvo pries gerus 40 metu, bet panasu, kad jo zodziai dar ir siandien aktualus. Kreatyvas nevertas ir skatiko, jeigu jis neparduoda. Butent apie tai ir reportazas ir praeities ateinancioms reklamschiku kartoms. Su direct response linkejimais nuo diedulio Ogilvio.