Hapiness Machine

Check out the creative approach employed by Coca Cola on student campus. Simple, entertaining and with touch of good humor.

Kinetic typography

I just love kinetic typography. Can't wait the moment when I will create such one. Someday:)

Fortune-teller vs. Google teller

What people of today are concerned about? Well, if you want to market your product in a competitive world of today you better have a clue about that. Good news, is that you do not need to get a master's degree in fortune telling in order to come up with the insights. Today you can get feedback from hundreds of thousands of people. For free. In just one click you come up with insights that f.e people are:

- obssesed with making money online,

- looking for friends & job,

- wants to love in french

- dance like michael jackson,

- learn how to play poker,

- drink beer fast & to look good in pictures.

How to do that? Simple, cheap & creative solution. You just go on google and check on search bar the results. How to use such results for your next campaign - that is just a matter of your creativity and questions you put on Google teller.

Augmented reality

You pair of socks, cars, CVs, washing machines, travel guides, your country's government expenditure reports - it is all comming into augmented reality. Wanna stay at the edge of marketing news, then check out the video how Esquire has added the technology to the print and created a new dimmension of customer experience.

Do not understand what is augmented reality. This link might help you? Recommend also to check what UK Guradian says about augmented journalism trends.

& if you are still following me then visit TED and see what MIT guys are working on - Sixth Sense project.

How to create your own pair of socks

Want to create your pair of socks? I do not know how can i help you, but maybe 'Four rooms' can. Four rooms is a 4 step creative process, which helps you to come up with a solution in case you are left alone in a room and have no-one to brainstorm with.

First room – you explore all the best what has been created in the world up to date. You visit all possible sources of information which are related to your subject. Musuems, books, stores, web. But you do not create in this room, because most probably that you will end up by producing a lower version of the best one in the world. Keep patient. Move on to second room.

Second room – dig into creation/ production processes. How socks become socks? Have no clue, but you better check it how sock are designed, knitted, sued, weared… what materials and where they come from, what special is about making them comfortable to wear and so on. Put on your socks and move on to third room.

Third room – advertising. You check out all possible advertisements about socks. You see how different brands are positioned, what promises they communicate. Check customer feedback on forums to see how they perceive the value, get insights on holes development and repair tips. Here you are almost finished with preparation phase so it is time to rush into fourth room right now.

Fourth room – dark room. That is the dark space where you sit alone with a long pair of socks and where the real work starts. So move on, your head is full of fruits, just harvest them, mix, blend and create your own unique pair of socks.

Go and build your tribe NOW

Seth Godin apie status quo keitima, zmoniu mobilizavima ir gentis. Perziurejes si filmuka gali eiti ir pradeti kurti savo genti.

Interactive You Tube Video

Cool trick'as kaip youtube filmuka padaryti interaktyviu. Pasirodo taip netgi visa savo svetaine gali perkelti i youtube. Galite prachekinti, kaip tai padare viena reklamos agentura. Kaip tai padaryti?Annotation.

Kindle+Her Morning Elegance

Man sita Kindle reklama labai patinka. Kaip suprantu filmux tiesiog

sulipdytas is atskiru foto kadru, kuriuos sujungus gaunamas smagus

trukciojantis motion efektas - kazkas tarp filmo ir leliu teatro. Panasiu

principu padaryta ir nuostabus Her morning Elegance klipuks, kuri

tiesiog butina perziureti iki galo.

How far is your future

Let's try a thought experiment:

A flying saucer comes to Earth, destroys a major city to get our attention, then announces that in 10,000 years it is coming back to destroy the Earth. In order to eliminate any doubt, it then blows up Mars.

Assume for a moment that you believe the threat and there's nothing we can do about it...

Question: how would knowing that the planet would disappear in 10,000 years change your typical day?

Okay, now run the same story, but 1,000 years from now instead.

You can probably guess where this is going. What if it were twenty years? If it were twenty years, how would that change things?

Most of us assume a single range of focus that we care about. And it's usually right around the corner, or even closer. Is that the place to be focusing your brand or your business or your life? Visi komplimentai Seth Godin.