Augmented reality

You pair of socks, cars, CVs, washing machines, travel guides, your country's government expenditure reports - it is all comming into augmented reality. Wanna stay at the edge of marketing news, then check out the video how Esquire has added the technology to the print and created a new dimmension of customer experience.

Do not understand what is augmented reality. This link might help you? Recommend also to check what UK Guradian says about augmented journalism trends.

& if you are still following me then visit TED and see what MIT guys are working on - Sixth Sense project.

Ask for date

I won't speak a lot this time. Just take a look at this video post called 'Ask for date'. See how this [simple & with a touch of romance] technique might create new marketing opportunities.

How to create your own pair of socks

Want to create your pair of socks? I do not know how can i help you, but maybe 'Four rooms' can. Four rooms is a 4 step creative process, which helps you to come up with a solution in case you are left alone in a room and have no-one to brainstorm with.

First room – you explore all the best what has been created in the world up to date. You visit all possible sources of information which are related to your subject. Musuems, books, stores, web. But you do not create in this room, because most probably that you will end up by producing a lower version of the best one in the world. Keep patient. Move on to second room.

Second room – dig into creation/ production processes. How socks become socks? Have no clue, but you better check it how sock are designed, knitted, sued, weared… what materials and where they come from, what special is about making them comfortable to wear and so on. Put on your socks and move on to third room.

Third room – advertising. You check out all possible advertisements about socks. You see how different brands are positioned, what promises they communicate. Check customer feedback on forums to see how they perceive the value, get insights on holes development and repair tips. Here you are almost finished with preparation phase so it is time to rush into fourth room right now.

Fourth room – dark room. That is the dark space where you sit alone with a long pair of socks and where the real work starts. So move on, your head is full of fruits, just harvest them, mix, blend and create your own unique pair of socks.

The power of story

I have always believed in a power of story. Once, when I was a little kid, I have been selling sprouts in a bazaar. There were early summer Saturday mornings in the mid 90's. Lots of rushing people around, lots of competition for better price & better product. But I used to manage to make a good profit everytime. There was one little trick I had to differentiate myself from other dosens of sprout sellers - I was a little boy telling big stories about his product. How special it is, where is it grown, how is it grown, how tasty and nice berries you will harvest in couple of months, once sprouts will get routed into your garden's soil. I have always had a book with me also. To look smarter and to stimulate my stories with visuals. In case you have doubt - I would quickly grab the book, open the page to point the full colour picture with a fresh and tasty berries. And then you pay for the story. Little kid collecting money from people in exchange for fresh sprouts wrapped into stories. I did it following my intuition. A bit bigger guys do it on purpose. Read here how good story can help you sell little things for big profit.

Switch to english

Starting from new year some people start new things. Someone quits smoking, someone stops hiding socks under the pillow. I wil make a switch also. Into english. From now my blog will take a 1 year rest from lithuanian letters, characters and will jump into my beloved one - eng. It does not mean anything. Just simple as that. Ok. Since I have shifted away from my Lithuanian, you can shift also from your daily routine and take a minute to listen to a smart talk from Dan Ariely about money. It can switch your attitude towards money. Believe me.

2010 - nauju metu statybos

Kas geriau - susifokusuoti ties vienu dalyku ar iskart daryti keleta skirtingu? Bepradent nauju metu statybas, bedeliojant asmeninius tikslus, beiskant atsakymu ka ir kaip daryti, sakau gal pravers vienas neblogas straipsniukas. Lyg ir nieko naujo, bet pades dar karta sucementuoti savo mintis. Skaityti cia.

Go and build your tribe NOW

Seth Godin apie status quo keitima, zmoniu mobilizavima ir gentis. Perziurejes si filmuka gali eiti ir pradeti kurti savo genti.