January 15, 2010
January 14, 2010
January 13, 2010
January 11, 2010
January 10, 2010
January 8, 2010
You pair of socks, cars, CVs, washing machines, travel guides, your country's government expenditure reports - it is all comming into augmented reality. Wanna stay at the edge of marketing news, then check out the video how Esquire has added the technology to the print and created a new dimmension of customer experience.Do not understand what is augmented reality. This link might help you? Recommend also to check what UK Guradian says about augmented journalism trends.& if you are still following me then visit TED and see what MIT guys are working on - Sixth Sense project.
January 7, 2010
January 6, 2010
Second room – dig into creation/ production processes. How socks become socks? Have no clue, but you better check it how sock are designed, knitted, sued, weared… what materials and where they come from, what special is about making them comfortable to wear and so on. Put on your socks and move on to third room.
Third room – advertising. You check out all possible advertisements about socks. You see how different brands are positioned, what promises they communicate. Check customer feedback on forums to see how they perceive the value, get insights on holes development and repair tips. Here you are almost finished with preparation phase so it is time to rush into fourth room right now.
Fourth room – dark room. That is the dark space where you sit alone with a long pair of socks and where the real work starts. So move on, your head is full of fruits, just harvest them, mix, blend and create your own unique pair of socks.